Bestune Enters the Vietnamese Market with Its First Showroom in Hanoi – Pioneering the Promising Electric Vehicle Market in Vietnam

Vietnam’s Electrification Trend – A Promising Opportunity for EVs and the Bestune Brand

Vietnam is becoming one of the fastest-growing automotive markets in Southeast Asia, standing out with strong growth momentum and a clear shift toward electric vehicles. To promote the development of the green automotive sector, the Vietnamese government has introduced a range of attractive incentives—such as reductions or exemptions on registration fees and special consumption tax for EVs—creating favorable conditions for both consumers and new automakers entering the market.

Amid Vietnam’s EV market boom, the arrival of Bestune—a brand under FAW Group (First Automobile Works, China’s No.1 auto corporation)—is seen as a strategic and well-timed move. With extensive experience in automobile manufacturing, Bestune is now focusing on developing intelligent, high-performance EV models that meet modern urban mobility needs and align with the increasingly popular green, clean, and energy-saving lifestyle.

With its advanced technological foundation and sustainable development vision, Bestune is expected to play a key role in shaping the future of Vietnam’s EV industry, offering consumers more high-quality and eco-friendly choices.

Bestune Hanoi: The First Touchpoint for Vietnamese Customers

Bestune Hanoi Showroom, located at N02-T1 Diplomatic Corps Apartment, Bac Tu Liem District, serves as the gateway for Vietnamese customers to directly experience the brand’s vehicles. Featuring a modern design, spacious display area, and professional consultants, the showroom promises to bring a premium and convenient shopping experience.

Choosing Hanoi as the starting point reflects Bestune’s recognition of the capital city’s immense potential, where a large population of modern, tech-savvy consumers are ready to embrace changes in the automotive industry. As an economic and cultural hub, Hanoi also offers a favorable base to build brand image and expand the future distribution network.

Highlighted Bestune EV Models to Win Over Vietnamese Consumers

In its initial phase in Vietnam, Bestune focuses on two strategic EV models expected to make a strong market impact:

Bestune Xiaoma: A Compact Mini EV Ideal for Urban Driving

If you are looking for an affordable mini EV for flexible urban mobility, the Bestune Xiaoma is a standout choice. Priced from around VND 199 million, it has made waves in the market, becoming a strong competitor to other mini EVs such as the Wuling Hongguang Mini EV.

The Xiaoma has a compact, stylish design with dimensions of 3,000 x 1,510 x 1,630 mm (L x W x H), allowing it to easily navigate crowded streets and fit into tight parking spaces. It is equipped with an electric motor producing 27 hp and 85 Nm of torque, paired with a 13.9 kWh LFP battery pack that delivers a driving range of about 170 km per full charge (CLTC standard). Charging takes around 6.5 hours using a standard 220V home outlet, offering great convenience for daily use.

Inside, the Xiaoma adopts a minimalist yet functional layout, featuring a 7-inch digital display behind the steering wheel, manual air conditioning, power windows, and a 2-speaker audio system. In terms of safety, it comes with 2 airbags, ABS, EBD, rear parking sensors, tire pressure monitoring, and hill-start assist—important features to ensure safety for both driver and passengers.

The Bestune Xiaoma targets young, dynamic customers or families seeking a daily urban commuting solution that is affordable, eco-friendly, and easy to own.

Bestune NAT: A Versatile and Comfortable Electric MPV

Alongside the Xiaoma, Bestune has also introduced the all-electric Bestune NAT MPV at a price of around VND 550 million. The NAT is an ideal choice for families, transport businesses, or ride-hailing services that need a spacious, comfortable vehicle with low operating costs.

With dimensions of 4,451 x 1,844 x 1,681 mm (L x W x H) and a wheelbase of 2,850 mm, the NAT provides a roomy and comfortable 5-seat cabin. One of its highlights is the sliding passenger door, which enhances convenience when getting in and out—especially in narrow spaces.

The NAT is powered by a strong electric motor delivering 160 hp and 155 Nm of torque, offering quick acceleration and smooth performance. It uses a 55.7 kWh battery pack providing a driving range of about 420 km per full charge (NEDC standard), suitable even for longer trips.

The interior is designed with a modern minimalist style, featuring a digital instrument cluster, rotary gear selector, and multifunction leather-wrapped steering wheel. Convenience features such as rear window defroster, heated and power-folding mirrors are also included, enhancing user comfort. Positioned as a versatile electric MPV, the Bestune NAT offers high economic efficiency while helping reduce emissions.

Bestune’s Development Strategy and Commitment in Vietnam

The opening of Bestune’s first showroom in Hanoi marks a strategic step in the brand’s journey to conquer Vietnam’s EV market. Beyond the capital, Bestune has signed distribution agreements with seven major dealers across key provinces and cities including Ho Chi Minh City, Bac Ninh, Hai Duong, Nam Dinh, Vinh Phuc, Da Nang, and Ninh Binh—showing its strong ambition to expand its EV distribution network nationwide.

Bestune’s Development Strategy and Commitment in Vietnam

The opening of Bestune’s first showroom in Hanoi marks a strategic step in the brand’s journey to conquer Vietnam’s EV market. Beyond the capital, Bestune has signed distribution agreements with seven major dealers across key provinces and cities including Ho Chi Minh City, Bac Ninh, Hai Duong, Nam Dinh, Vinh Phuc, Da Nang, and Ninh Binh—showing its strong ambition to expand its EV distribution network nationwide.

Bestune is committed to bringing Vietnamese consumers high-quality EVs integrated with advanced technologies, ensuring safety and environmental friendliness. At the same time, the brand is investing in building a professional, transparent after-sales service network to guarantee maximum customer benefits.

On this launch occasion, Bestune is offering competitive prices and attractive promotions, aiming to quickly gain attention and win consumer trust. Models like the Bestune Xiaoma and Bestune NAT are prime examples of Bestune’s sustainable, intelligent, and modern development orientation.

The debut of the Bestune Hanoi showroom, along with its breakthrough EV models, is expected to create a fresh breeze in Vietnam’s electric vehicle landscape. With a well-planned development strategy, high-quality products, and professional after-sales service, Bestune holds great potential to become a top choice for Vietnamese consumers in the era of electrification.